How to Design a Banner For Your Online Advertising Campaign

A banner ad is a popular form used for online advertising since the early age of Internet. As you've probably noticed while surfing different websites, there are different types of banner ads. Banner ads are usually a image file created in GIF or Adobe Flash format, embedded on the top or side of a web page. Their presence on the Internet and their importance for many online business is immense.

Banner advertisements appear on all sorts of websites and has different appearance and subjects, but they all share a basic function: attract eyeballs and clicks. Similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, a banner ad tells website viewers information about advertiser, with the added ability to bring a interested customer directly to the advertiser's website.

Banner ads come in a different sizes, shapes and file formats. The Internet Advertising Bureau (IAB) specifies different banner sizes according to pixel dimensions. IAB standard banner sizes are not the only banner ads used online, but they are a good representation of the range of common banner ads accepted by most websites. And the actual creative of banner ads varies considerably. The simplest online banner ad is a static GIF or JPEG image, with a HTML link to the advertiser's home page.

Advertisers usually measure effectiveness of their banner ad performance base on click-through rate (CTR) -- which describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular web page who actually clicked on the banner ad after viewing. The typical CTR of most banners is under 1 percent, and CTR significantly higher thanthat are very rare.

The decreasing CTR of banner ads prompted a new crop of internet ads to be born. In order to capture more visitors attention, many banner ads are now designed using flash to add multimedia elements including animation, sound, video, game, and interactivity. These interactive banner ads often outperform their static counterparts by more than 200%.

Website visitors are more likely to notice flash banners that have moving pictures or fun and playable. Example: if you have a small flash game embed inside a flash banner, many visitors will play that game, and be redirected to your website after they have 'win' or 'lose' the game. Although interactive banners are usually larger in terms of file sizes, the popularity of broadband Internet connection has increased its popularity as most web surfers can now see these ads a lot faster than the dial-up era.

With so many banner ads on different websites competing for viewer attention, it is important to plan your online banner ad campaign carefully, and only place banners on related website to attract the correct target group of audiences. You can consider to outsource your banner design to professional banner designers, because an interactive, professionally design banner can perform significantly better than a static Gif banner, so to increase the return of your online advertising campaign.

Before you contact a banner ad designer, ensure you have your requirements for the banner ad listed clearly first, including the text line, images, preferred color theme and landing page for the banner to link to.

There are many advertising agencies and professional designers you can contact online to create professionally looking banners, give you access to their design and programming skills, banner templates, and also their creativity and extensive experience.

Article Source: http://EzineArticles.com/?expert=Ko_Fai_Godfrey_Ko

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Business Card Printing Services

The simple black and white business card has metamorphosed into designer versions. Unusual business cards are made from wood, plastic, metal, magnets, glass, or handmade paper. And some are printed in four colors while others are made using embedding or imprint technology. The purpose is to be unique and different, and make a lasting impression.

Depending on your thoughts, budget, design, and needs, a business card service will tell you what kind of printing your card will need. They offer die-cut business cards, embossed cards, CMYK full color printing, bi-fold business cards, or thermograph print cards—different processes that produce varied results.

Most business card printing services will provide in-house design services if you let them have all the information you need on the card. Otherwise, you could design your business card yourself by using the online card design services. Print providers like GreatFX business cards offer a complete online design studio with which you can create a business card in minutes, using your web browser.

Printers today are innovative. They club together to offer online business card printing services which offers a free estimate if you fill in a questionnaire. The questionnaire will go to different card printers, and the ones who can do the job will get in touch with you. There are other online sites where clients can post projects for which printers can place bids—the same concept like elance or guru.com.

For a world-class product you need to ensure that you scan logos and other images in eps or bmp format. Specify how many cards you need, what kind of paper, black and white or color, whether it should be coated, whether you need a proof, and when you need the cards delivered.

Be wise and do your homework well. Contact at least three business card printing services. Comparison shopping is good business sense, not a waste of time. Check the reliability of the printers. Find out if anyone you know has used the service. Read up on design and how one can use a template to design a professional-looking, unique card. Seek the help of a computer-savvy friend or colleague, and find out if designing your own card is as easy as it sounds.

Your business card represents you—it is your brand ambassador, so think before you leap. When it doubt, just choose a classy style instead of shiny brass or psychedelic varieties.

Printing Services provides detailed information on Printing Services, Scanning And Printing Services, Digital Printing Services, Business Card Printing Services and more. Printing Services is affiliated with Check Printing Company.

Article Source: http://EzineArticles.com/?expert=Thomas_Morva

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