Tips Cerdas Memilih Media Promosi Online

Salah satu terminologi web yang paling sering disebut-sebut — celakanya, juga paling sering disalahpahami– untuk menunjukkan besar-kecilnya sebuah portal adalah “hit”. Ketika AE sebuah portal mendatangi calon pemasang pasang iklan online (misalnya iklan rumah/iklan properti, dsb), pertanyaan awalnya seringkali seperti ini: “Berapa hit portal Anda?” Dengan senyum mantap, sang AE menjawab: “Hit kami jutaan per hari.” Ia tidak sedang sesumbar. Ia menjawab pertanyaan itu dengan benar dan jujur. Masalahnya adalah, seringkali sang calon pemasang iklan online (misalnya iklan rumah/iklan properti) memahami hit sebagai jumlah pengunjung dan sang AE tidak menjelaskan hal itu.

Oleh karena itu, jika Anda adalah calon yang pasang iklan online, buang kata-kata hit dalam perbendaharaan online marketing Anda. Istilah hit lebih tepat untuk penjelasan teknis, yakni seberapa banyak “file atau link” yang ter-download dalam halaman-halaman web yang kita buka. Dari sisi online marketing, berapa pun “file atau link” yang ada dalam sebuah halaman web portal tidak relevan untuk mengukur kesuksesan online marketing.

Memilih media promosi online memang susah-susah gampang. Sebagai media baru, media promosi online belum seberuntung media konvensional lain seperti cetak, radio dan teve yang sudah memiliki lembaga independen untuk memberikan rating. Meski demikian, setiap media online (termasuk pasang iklan gratis/media iklan gratis) memiliki data trafik portal yang sangat berguna bagi para pemasang iklan.

Data mentah yang dihasilkan oleh mesin statistik biasanya mengandung beberapa alat ukur, yakni hit, unique visitor, number of visit, pageview. Beberapa mesin statistik bisa mengeluarkan variabel-variabel yang lebih detil, misalnya tren pengunjung dalam rentang waktu tertentu, halaman web yang paling disukai pengunjung dan lain-lain.

Namun, untuk keperluan yang biasa, variabel pengunjung unik, jumlah kunjungan dan jumlah halaman yang dibaca pada periode tertentu (mingguan atau bulanan), bisa dijadikan patokan. Pengunjung unik adalah jumlah IP (Internet Protocol) address yang berhasil dicatat oleh mesin statistik. IP adress adalah sebuah nomor acak yang menjadi identitas pengakses ketika mereka tersambung ke Internet. Satu IP address bisa saja mewakili lebih dari satu pengunjung. Sebuah kantor yang menggunakan koneksi Internet leased line biasanya memiliki satu IP address untuk mengakses Internet. Jika kantor itu memiliki 100 karyawan yang tersambung ke Internet, berarti satu IP adress boleh dianggap mewakili 100 pengunjung. Jika Anda mengakses Internet dengan metode dial-up, maka Anda akan mendapatkan satu IP address acak, yang berarti satu IP address setara dengan satu pengunjung. Lalu berapa besar konversi pengunjung unik atau IP address ini dengan jumlah pengunjung? Belum ada patokan umum. Meski demikian, Detikcom misalnya, mengunakan angka satu IP address atau pengunjung unik setara dengan 10 pengunjung. Bisa jadi angka konversi ini diikuti oleh portal lain.

Semoga informasi di atas bermanfaat bagi Anda yang akan atau sudah membelanjakan uang untuk pasang iklan online.

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Fine Art For Creative Business Promotion

People allot time in getting some rest and recreation every once in a while, and among the more popular ways of doing this is through playing sports or going outdoors. As such, these activities are good avenues for your business promotion. Create your own promotional sports and outdoors products and you will be able to advertise your brand while your market gets their needed amusement.

There are a lot of advantages that go with choosing to promote your business with sports and outdoors products. One of them is your opportunity to show your product to the customers while they are relaxed. Because of their disposition, you will be able to publicize your product more effectively. There is no better time to advertise than while a customer is totally comfortable.

Another advantage is that these customized sports and outdoors products are very easy to produce. There are a lot of of suppliers online that offer hassle-free order packages. You only need to go online and make a survey of what these suppliers offer and find what you think would be the best deal for your corporation. There are some that provide free samples, while there are a few that give free service in tweaking your business name or logo that will be imprinted on the marketing tools.

On top of it all, these personalized sports and outdoors products usually have wide printing spaces. Use these available spaces to make an imprint of your stylish business name or logo design for greater brand visibility. Choose the item, style, and colors to create the ideal item for your product marketing.

In choosing sports and outdoors products as advertising materials, it is important that you put emphasis on the quality. The durability of a giveaway will provide the business with years of promotion and countless advertisements. This would translate to greater chance for your brand to be remembered by your clients.

Go online and find the supplier that will give you the best deal in getting these promotional sports and outdoors products. Choose your promotional item and have your business name or logo design ready to be imprinted on them for greater brand visibility. Create your own ideal marketing tool and start making your product popular!

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Business Promotion and Planning That Lead to Innovation

Business planning is an intricate issue and it is important to realize that not all we set to do turns out as we expect. Most business owners think that once they advertise a product it will improve sales only to sometimes fail. Just because someone else did something and it worked does not mean that it will always be the case.

Things in life and more so in business do not happen in a straight forward manner, yet in our business planning we treat things as if they do. Though we may predict how things will happen due to what we have seen before, sometimes our predictions do not come to pass. A good example would be where a business owner says if I invest 5% more in marketing I will increase sales by 10% or if I increase my staff, it will boost production.

Normally, things do not work out this way yet we stick with it hoping that along this pursuit we may be fortunate. I think we persist with the norm mainly because we are lazy and hence leave things as they are.

In business planning or when coming up with a marketing idea, one has to take into account the dynamics and nature of events. Fashion trends start just because someone looked at the dynamics of the market and networks. Ever wonder how an item becomes a 'must have' yet no intensive advertising has been done?

What happened is that it was spread around by the word of mouth or via the internet and with time it just took off. I am not saying that it is impossible to predict, but be open to the fact that things may not work out hence open your mind to new and innovative methods of business promotion.

business management expert business promotion .

Article Source: http://EzineArticles.com/?expert=Stephen_Kavita