A frequently asked question is can you print our logo? There is no simple answer as a lot depends on several factors.
1. Which format is the logo in? The answer can vary from a hard copy letterhead to a rough idea scribbled on the back on an envelope. Since all or part of most printing processes nowadays is done digitally, the artwork has to be created electronically. Illustrator and Coral Draw are two artwork packages used as standard in the promotional products industry. Artwork has to be created, not imported, in one of these applications. JPG, TIFF and BMP files are usually too rough around the edges to be used as artwork, although a high resolution JPG may work as long as it is in black.
2. Once created as vector artwork, the artwork should be saved as an EPS file with all text converted to outlines. This is important to avoid any font issues, if the font is not converted to outlines and the font is not resident in the receiver's computer, a different font will be substituted.
3. Recent advances in artwork software means that if all else fails; a logo can be redrawn quickly and cheaply in the right format.
4. Most promotional products are printed using silk screen printing, where the image to be printed is etched onto a screen, literally made of silk and ink passes through the etched lines onto the product to form the printed image. All artwork starts out in black and it is the colour of the ink which determines the print colour. Pantone colour reference numbers are used to identify colours and maintain uniform print colours on every print run.
5. Some logos look like they have been designed to be printed on the side of a van, with no thought as to how the final result will appear if the logo has to be shrunk to fit in a small print area such as on a pen or pencil. Equally, logos with multiple print colours, including tints or graduations, may look great on the letterhead however, when it comes to printing the logo with silk screen printing onto a promotional product, the price increases with each print colour and tints or graduations cannot be printed.
6. Traditionally pens have been printed using silk screen printing, the design mostly consisting of name, address and telephone number, sometimes accompanied by a line art logo. Recent advances in digital printing technology have allowed promotional pens to be printed in full colour using digital printing. This opens up a whole new application as pens can be used as advertising pens printed with more than just contact details.
Clive Collins is co-founder of Yo-Promotions, a UK based supplier of printed Promotional Products and Business Gifts, specializing in printed pens and environmentally friendly products. Established in 2002 Yo-Promotions have built up a solid reputation for competitive prices and fast turnover. For more information visit: http://www.yo-promotions.co.uk.
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Find More : car sticker , label printing , sticker printing , silkscreen printing
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